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Specialized Tour de France Commercials
posted by RoubaixRider at 03:58 PM on July 11, 2007
We filmed this commercial about 6 weeks ago in Europe. It's the first of two we produced for this year's Tour de France. We chased down Tom Boonen in Belgium, and then filmed him riding the new Transition on the backroads of nearby Holland. So it was Tom, our film crew, and a crowd of Dutch folks on Euro dutch townies who would all politely wave at Tom as they went by, wishing him luck in the Tour. He's a national hero there, for sure.
Later, we met up with Paolo Bettini in Tuscany. Both these guys were awesome to work with, and we owe them and the QuickStep-Innergetic guys a big word of thanks for helping us pull this off in the midst of their training.
So the results? We've got these commericals that are being broadcast in over 60 countries worldwide during the Tour de France. We're pretty stoked about that.
categories: News & Announcements , Videos
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Comments (1)
06:32 PM on July 19, 2007 UTC Simon Trevena wrote:
that is a great commercial I pause and replay often just to take in th fell of the village and Paolo riding through, In fact on one pause where Paolo is at the bottom of the street and a cafe or such is on the left and woman on the right just looked like it woiuld make a great picture. Again great commercial, beutiful to look. Any chance of further details of the village etc just in case Im lucky enough to visit and ride in Italy?
Also the specialized hemet shown by Frankie Andreu on the TDF coverage looked great. Any details Im looking for new helmet
Simon